SAN FRANCISCO, Nov. 2 /PRNewswire/ — Created in San Francisco the birthplace of the original martini, Devotion Spirits is set to unleash the groundbreaking power of the first-ever 80-proof, four column distilled vodka with the benefits of protein that is made in the United States.  Whether enjoyed on the rocks, mixed, stirred or shaken, Devotion Vodka provides for the smooth, delicious ultra-premium vodka taste discerning mixologists (professional or novice) are seeking.

The patent pending proprietary solution found only in Devotion Vodka will
transform the cocktail.  While bar shelves are cluttered with vodkas from
around the globe in every imaginable flavor, Devotion is the first and only
vodka which literally provides a drink with a real protein boost.  This
revolutionary spirit will create a new beverage category, while also defining
a new generation of vodka aficionados who devote themselves fully to
everything they do in life.

Created and developed by company President Drew Adelman, a nightlife, dining
aficionado and fitness buff, Devotion Vodka was inspired by his search to
combine his two favorite passions: fitness and nightlife.  “My own personal
mantra has always been… if you are going to be bad, you might as well be
good,” notes Adelman.  “With Devotion Vodka I can stay devoted to my regimen,
while stepping out for a good time.  I used to actually take my own protein
out with me when I went for a night on the town.  Then I realized there were
millions of people like me who wanted to take care of their bodies and also
have a good time.  From that passion, Devotion Vodka was born.”

In California, Devotion Vodka will be distributed by Young’s Market Company.
International Spirits & Wines will be representing Devotion Vodka in New York,
New Jersey and Connecticut.  Devotion Vodka will be introduced in a 750
milliliter bottle at a suggested retail price of $29.99.  The custom designed
bottle made in France is not only distinctive, it is transformational; the
frosted glass bottle with the iconic logo and distinguishing red cap will
further distinguish the brand and lifestyle that is unique to Devotion Vodka.

“I have been in the nightlife industry for many years and I have seen some of
the best ideas come through our clubs and restaurants,” notes Bob Jones,
co-founder/vice president.  “From Red Bull and Rockstar to Voss Water and
Alize… all of those brands have a common thread – unique selling points that
made them hugely successful.  Devotion Vodka is a top-tier vodka product
spirit enthusiasts will embrace.  I believe Devotion Vodka has an unrivaled
brand proposition everyone can understand and appreciate: protein.  I have no
doubt this will be the next big thing in the beverage industry.”

“I’m exactly the type of person that Devotion Vodka was made for,” explains
actor, athlete and fitness model Sebastian Seigel.  “I have known Drew for
many years and when he told me of his idea to develop protein-infused vodka, I
told him I would be the first person buying a drink at the bar.  It is
ingenious.  For athletes and anyone who takes care of their body and is
looking for the best products for their lifestyle, Devotion Vodka has to be
the choice.”

In order to develop a recipe that would embody his vision, Adelman turned to
the distinguished Frank Lin Distillery chemist, Dhir Singh and award-winning
spirits chemist, Dr. Win Adler.  Devotion Vodka’s proprietary solution was
selected by Singh for the following reasons: Solubility.  Clarity.  Taste.
Feel.

Devotion Vodka speaks to the masses.  Its name Devotion shares many of the
same attributes of the world’s greatest athletes and success stories:
commitment, drive and success.  From the stand-out design of the bottle to the
unique marketing programs, social media campaigns and targeted outreach to the
fitness and body builder communities, Devotion Vodka is both an ultra premium
spirit and lifestyle choice.  Fans and followers will be inspired by the Get
Devoted mantra that will surround all aspects of the brand.

For more information, visit www.devotionvodka.com.  Follow Devotion Vodka on
Facebook at www.facebook.com/devotionvodka and Twitter at
www.twitter.com/devotionvodka.

SOURCE  Devotion Vodka

Mike Stommel, mike@wjagency.com, or Kris Ferraro, kris@wjagency.com, both at
+1-323-461-1011, or Tanya Tumminia, +1-702-614-3871, tanya@wjagency.com, all
for Devotion Vodka