FOR IMMEDIATE RELEASE

MTV STAR MIKE “THE SITUATION” SORRENTINO & DEVOTION VODKA
TO APPEAR IN FRESNO, CA OCTOBER 22

Fans Get Ready to Party with Jersey Shore Star Saturday October 22nd!

San Francisco, CA (October 18, 2011) – Fresno prepares to get into a situation Saturday, October 22 when MTV’s most beloved Jersey Shore castmate, Mike “The Situation” Sorrentino, arrives to shake things up!

A partner and brand ambassador of Devotion Vodka, he will be making a bottle signing appearance at Liquor King “The Destination for The Situation”, much to the delight of MTV viewers!   Fans can meet Sorrentino and get his signature on a bottle of Devotion Vodka.

5-7PM

Liquor King

6751 North Blackstone Ave.
Fresno, CA 93710

http://www.liquorkingcheckcashing.com/

https://www.facebook.com/pages/Liquor-King/128096770569460

Later, Sorrentino hits the scene with an appearance at Fresno’s hottest club, Club Rome, where fans can hang and sip Devotion with the star!

11PM

Club Rome

3950 N. Cedar Ave
Fresno, CA 93726

Table Reservations 559.243.5700

http://www.romefresno.com/

https://www.facebook.com/romenightclub

http://twitter.com/Club_Rome

Sorrentino’s latest entrepreneurial venture, Devotion Vodka is gaining notoriety and getting lots of buzz in the entertainment industry and among celebrities.  Recent media placements include HollywoodLife.com, In Touch Weekly and MTV.com as well as on-air mentions on such national TV shows as “The Tonight Show with Jay Leno”, “Jimmy Kimmel Live!” and Chelsea Handler’s popular E! series “Chelsea Lately” and from the legendary Barbara Walters!

Devotion Vodka is the world’s first and only sugar free, gluten free, 80 proof, triple-distilled, casein-infused vodka made in the USA.  Created in 2009, Devotion sells in a 750 milliliter bottle with a retail price of $19.99 at Julio’s Liquors.

For more information, please visit www.devotionvodka.com.  Follow Devotion on Twitter @DevotionVodka and you can also find them on Facebook www.facebook.com/devotionvodka.

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Join us for a party to kick off the Art of Fashion! Enjoy a fashion presentation featuring this seasons hottest trends. View beauty trend presentations by the global experts from La Mer, Bobbi Brown, and Laura Mercier in Cosmetics. Sample new Devotion Vodka in the Devotion Lounge, Level Three. Partake in sips and bites throughout the store from the Peninsula’s favorite dining spots all while DJL! is spinning the Bay Areas favorite beats.

Cosmo and Martini Bar presented by Devotion Vodka

It’s what’s inside that counts.

De-vo-tion Pronunciation [di-voh-shuhn] -noun Commitment Dedication and Determination

Devotion Vodka speaks to the masses… Its name “Devotion” shares many of the same attributes of the world’s greatest athletes and success stories: commitment, drive and success. The uniqueness of Devotion’s proprietary solution will distinguish the spirit from its competition. The initial design for the bottle will stand out while on the shelf. It is currently anticipated that the bottle will be tall and strong combined with bold, contemporary packaging. The Company envisions “Devotion Vodka” inscribed in unique bold red font, with frosted wings on a clear background. The cap is also intended to be an eye catching red with a Devotion Spirits logo stamped on the top.

The protein used in the Devotion Vodka blend is PeptoPro® and casein, PeptoPro® , which was developed by DSM Food Specialties with the Dutch Olympic Committee is a recovery ingredient for fast muscle refueling. The target was to give the Dutch Olympic athletes a competitive advantage at the Olympic Games in Athens in 2004. PeptoPro® is a casein hydrolysate (a protein cut into fragments), which is the same protein found in dairy products. PeptoPro® officially tested free and free of doping substances, and won the Health Ingredient Europe Award for the best health ingredient innovation in 2004.

Normal protein is a polypeptide with up to thousands of units of amino acids. Devotion’s proprietary solution contains only short chain peptides (average length is less than 4 amino acids) which are water soluble.

The vodka used for making Devotion is triple distilled from corn and is free of congeners (methanol, aldehydes and amyl alcohols). Generally, the spirits with high congener content add to “hangover” symptoms. Devotion Vodka will be 80 proof, or 40% alcohol by volume.

In order to develop a recipe that would embody his vision, Mr. Adelman turned to Frank Lin Distillery chemist, Dier Singh, and award-winning spirits chemist, Dr. Win Adler.

Devotion’s proprietary solution was selected by Mr. Singh for the following reasons:

• Solubility: easily dissolves into vodka.
• Clarity: Once the powder has dissolved into the vodka, the vodka remains clear.
• Taste: Unlike many protein additives, the taste is barely discernible and actually lessens the “bite” in the vodka, resulting in a smoother taste.
• Feel: The solubility creates a smooth texture in Devotion Vodka.

Refining the blend is Dr. Adler, who has achieved national and worldwide recognition for his spirits. The solution has received approval from the TTB (Alcohol and Tobacco Tax and Trade Bureau), formula #429, without this approval you cannot sell alcohol in the United States.

The Company will introduce the vodka in a 750 milliliter bottle at a suggested retail price of $29.99. By entering the market at a similar price as Grey Goose, the brand will immediately position itself as an ultra-premium vodka at a premium price. Devotion will ultimately be sold in four sizes, 50 milliliter, 750 milliliter, 1 liter and 1.75 liter bottles with modest price fluctuation by state due to individual state alcohol control laws.

Devotion Vodka holds a trademark, as well as has the patent as the first ever protein-infused spirit. The trademark application for the mark DEVOTION, Serial No. 77/328,883 was filed in November and a Notice of Allowance was issued on July 15, 2008.