Join us for a party to kick off the Art of Fashion! Enjoy a fashion presentation featuring this seasons hottest trends. View beauty trend presentations by the global experts from La Mer, Bobbi Brown, and Laura Mercier in Cosmetics. Sample new Devotion Vodka in the Devotion Lounge, Level Three. Partake in sips and bites throughout the store from the Peninsula’s favorite dining spots all while DJL! is spinning the Bay Areas favorite beats.

Cosmo and Martini Bar presented by Devotion Vodka

Devotion Vodka Wants To Know What You Are

Devoted To This Valentine’s Day?

The World’s First Premium Vodka Infused with Casein (Protein) defines a new generation of vodka aficionados who devote themselves fully to everything they do in life.

(San Francisco) January 2010:  With just a little more than two weeks to go before the Valentine’s Day festivities begin, Devotion Vodka, the new triple distilled premium vodka made in San Francisco, wants to put a new twist on an old holiday.  While traditionally a day solely meant for lovers and couples, Devotion Vodka is creating a new ritual; Valentine’s Day 2010 is about expressing your devotion! Beginning with this year’s Valentine’s Day, Devotion Vodka is helping to make February 14^th known as the day that everyone can declare their devotion to anybody or anything that they want.

Beginning on February 1, 2010 and culminating on February 14, 2010, Devotion Vodka invites devotees everywhere to visit their blog site at www.blog.devotion.com and declare their Devotion.  Whether proclaiming their devotion to a loved one or vowing devotion to their career, sport, cat, dog, work-out routine or charity, Devotion Vodka wants to know what people are devoting themselves to in the coming year.

“We created Devotion Vodka for people that are committed, determined, dedicated and devoted to everything they do in life,” explains Drew Adelman, creator and president, Devotion Spirits, Inc. “We felt that Valentine’s Day was the ideal holiday to do more than buy a box of chocolates or a dozen roses.  This year, people can go to our site and make a declaration of their devotion; sometimes you need to say it to commit to it.”  On Valentine’s Day, Devotion Vodka will announce one winner that best embodies the concept of being devoted; that winner will then win a weekend in Las Vegas.  “I’ve always believed that people should be rewarded for their devotion,” notes Adelman.

In California, Devotion is distributed by Young’s Market Company.  Fedway is distributing Devotion Vodka Infused with Casein in New Jersey.  The vodka has been introduced in a 750 milliliter bottle at a suggested retail price of $29.99.  The custom designed bottle made in France is not only distinctive, it is transformational; the frosted glass bottle with the iconic logo and distinguishing red cap have further distinguished the brand and lifestyle that is unique to Devotion Vodka Infused with Casein.

For more information, visit www.devotionvodka.com.  Follow Devotion Vodka on Facebook at www.facebook.com/devotionvodka and Twitter at www.twitter.com/devotionvodka.

Devotion Vodka Infused with Casein can also be purchased by going to: http://tinyurl.com/devotionvodka

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So we took heed when local Drew Adelman… combined his two favorite passions, fitness and nightlife, to create a new product—and thankfully, it’s not a Billy Blanks Does Disco DVD.

Presenting Devotion Vodka, the world’s first protein-infused vodka, birthed in our own backyard, to be released on Monday.

Devotion conflates good and bad in the most rare and artfully confusing of ways—like low-carb pizza, or a stripper who’s dancing her way through med school. Its flavor and consistency are almost identical to regular vodka—you’ll be hard-pressed to notice a difference, save for a slightly milky nose from the infusion of casein (a protein found in dairy). Hence Devotion’s high concentration of protein—a shot-sized serving delivers the equivalent of a Balance Bar or protein shake. 

Mad possibilities for your diet are flashing before you…spiked soups, post-gym vodka tonic chasers, martini-soaked sponge cake. It means you can finally get happy, repair musculature and fulfill the requirements of the Food Pyramid all at the same time.

Don’t let anyone tell you you’re a one-trick pony.

http://www.urbandaddy.com/sfo/nightlife/7912/Devotion_Vodka_Vodka_to_Your_Health_San_Francisco_SFO_Polk_Gulch_Product

Check back for the date and location of our star studded release party.

Guest appearances include UFC fighters and Sebastian Siegel.

It’s what’s inside that counts.

De-vo-tion Pronunciation [di-voh-shuhn] -noun Commitment Dedication and Determination

Devotion Vodka speaks to the masses… Its name “Devotion” shares many of the same attributes of the world’s greatest athletes and success stories: commitment, drive and success. The uniqueness of Devotion’s proprietary solution will distinguish the spirit from its competition. The initial design for the bottle will stand out while on the shelf. It is currently anticipated that the bottle will be tall and strong combined with bold, contemporary packaging. The Company envisions “Devotion Vodka” inscribed in unique bold red font, with frosted wings on a clear background. The cap is also intended to be an eye catching red with a Devotion Spirits logo stamped on the top.

The protein used in the Devotion Vodka blend is PeptoPro® and casein, PeptoPro® , which was developed by DSM Food Specialties with the Dutch Olympic Committee is a recovery ingredient for fast muscle refueling. The target was to give the Dutch Olympic athletes a competitive advantage at the Olympic Games in Athens in 2004. PeptoPro® is a casein hydrolysate (a protein cut into fragments), which is the same protein found in dairy products. PeptoPro® officially tested free and free of doping substances, and won the Health Ingredient Europe Award for the best health ingredient innovation in 2004.

Normal protein is a polypeptide with up to thousands of units of amino acids. Devotion’s proprietary solution contains only short chain peptides (average length is less than 4 amino acids) which are water soluble.

The vodka used for making Devotion is triple distilled from corn and is free of congeners (methanol, aldehydes and amyl alcohols). Generally, the spirits with high congener content add to “hangover” symptoms. Devotion Vodka will be 80 proof, or 40% alcohol by volume.

In order to develop a recipe that would embody his vision, Mr. Adelman turned to Frank Lin Distillery chemist, Dier Singh, and award-winning spirits chemist, Dr. Win Adler.

Devotion’s proprietary solution was selected by Mr. Singh for the following reasons:

• Solubility: easily dissolves into vodka.
• Clarity: Once the powder has dissolved into the vodka, the vodka remains clear.
• Taste: Unlike many protein additives, the taste is barely discernible and actually lessens the “bite” in the vodka, resulting in a smoother taste.
• Feel: The solubility creates a smooth texture in Devotion Vodka.

Refining the blend is Dr. Adler, who has achieved national and worldwide recognition for his spirits. The solution has received approval from the TTB (Alcohol and Tobacco Tax and Trade Bureau), formula #429, without this approval you cannot sell alcohol in the United States.

The Company will introduce the vodka in a 750 milliliter bottle at a suggested retail price of $29.99. By entering the market at a similar price as Grey Goose, the brand will immediately position itself as an ultra-premium vodka at a premium price. Devotion will ultimately be sold in four sizes, 50 milliliter, 750 milliliter, 1 liter and 1.75 liter bottles with modest price fluctuation by state due to individual state alcohol control laws.

Devotion Vodka holds a trademark, as well as has the patent as the first ever protein-infused spirit. The trademark application for the mark DEVOTION, Serial No. 77/328,883 was filed in November and a Notice of Allowance was issued on July 15, 2008.