FOR IMMEDIATE RELEASE

DEVOTION VODKA, THE WORLD’S FIRST U.S.-MADE, CASEIN-INFUSED VODKA,
EXPANDS REGIONAL DISTRIBUTION TO GEORGIA

MTV’s Jersey Shore Star and Entrepeneur  Mike “The Situation” Sorrentino Partners with Devotion Vodka

New York, NY (January 13, 2011) – In light of its growing popularity, fueled by a flight of celebrity devotees, Devotion Vodka recently expanded its distribution into Georgia, via Empire Distributors, as the spirit continues to increase its regional presence across the southern United States, with the eventual goal of national and international distribution.

Devotion Vodka is getting a lot of buzz in the media lately, becoming the new “go to” vodka for the entertainment crowd, including such personalities as partner, Mike “The Situation” Sorrentino from MTV’s popular reality show “Jersey Shore.”  Recent media placements include In Touch Weekly and MTV.com as well as on-air mentions on such national TV shows as “Jimmy Kimmel Live!” and Chelsea Handler’s popular E! series “Chelsea Lately.”

“Not only did we want to create a smooth vodka with a distinct taste,” says Devotion co-founder Bob Jones, “we wanted to take the mystery ingredients out of vodka. Our special ingredient, casein, is listed right on the label.”

Staying true to its namesake, Devotion is not just about what is inside the bottle. The company’s mantra is even present in the bottle’s artwork. For brand founder Drew Adelman, the bottle art has an even greater meaning. “The white angel wings represent my daughter, wrapped around my clear heart as her heart beats within,” says Adelman. His commitment to his family and his company represents the drive, focus and determination behind the brand.  Says Adelman, “We truly bottle devotion.”

Devotion Vodka Infused with Casein is the world’s first and only 80 proof, triple-distilled, casein-infused vodka made in the USA. The secret lies in the PeptoPro® patent-protected enzyme that reduces the typical bitter taste at the same time as generating tiny fragments (so-called peptides) that adhere to the alcohol and smooth out the typical harshness of vodka. Created in 2009, Devotion has been introduced in a 750 milliliter bottle at a suggested retail price of $27.99 with modest price fluctuation by state due to individual state alcohol control laws. For more information, please visit www.devotionvodka.com.  Follow Devotion on Twitter @DevotionVodka and you can also find them on Facebook www.facebook.com/devotionvodka.

For more information on Empire Distributors, Inc go to http://www.empiredist.com.

Media Contacts:

Mary Kaye Daniels / marykaye.daniels@bwr-ny.com / 212-901-3938

Lauren Peteroy / lauren.peteroy@bwr-ny.com / 212-901-3937

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